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fitwell Opens in Grand Style

By Ashlee | In News | on November 12, 2014

It was a perfect day for an event – the kind that doesn’t come along often in South Texas. The blue skies, cool, crisp breeze and 80-degree temperature served as the perfect complement to the festivities for fitwell’s Grand Opening, Saturday, Nov. 8. More than 200 local residents attended the event.

The day began with a four-mile run  – proceeds go toward San Antonio Food Bank truck delivery to the Medina Valley community – and a broadcast on KKYX with “Talk About Texas” host Roy Holley and fitwell General Manager Alice Diamant.

Afterward, several local dignitaries joined Alice in a ceremony to commemorate the official opening of the premier fitness facility serving Medina Valley. They included President of the Castroville Area Chamber of Commerce John Womack; long-time spin instructor and member of the gym Rene Maciel, who also serves as President and CEO of the Baptist University of the Americas in San Antonio and the interim pastor of the First Baptist Church in Castroville; and Pastor Mike Ballard of Calvary Community Church, who concluded the ceremony with an invocation before Alice cut the ribbon to officially open the doors to fitwell.

Following the ribbon cutting, the action started with a little something for everyone – a cycling competition, chair massage, inflatable slide and playroom for kids, flip book photos, demos of gym equipment and classes, healthy food (including smoothies and turkey chili), and prize drawings throughout the day. And, so much more.

Alice, and her husband Pete Pfeiffer, are long-time residents of Castroville, having been part of the community for more than 30 years. Alice is a retired USAA senior officer, and in this new phase of her life, she’s embarked on an exciting new career helping others who want to achieve their fitness goals.

Fitness and wellness have always been close to Alice’s heart – she actually majored in Physical Education and Physiology and in college – and has always wanted to combine her passion for fitness, her practical experience in business, and her sincere desire to serve others.

fitwell is how she’s bringing it all together.

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